 | Brad Lovell
 Driver: Brad Lovell
Vehicle: FABTECH Ranger
DOB: 10/18/1976
Hometown: Colorado Springs, CO
Occupation: Marketing
Family Status: Married w/ twin boys
Pets: 2 dogs – Jeep & CJ
Daily Driver: 2008 F-350
Years Off-Roading: 25, 15 behind the wheel
Superstitions: Always buy competition fuel on Union Blvd.
Other Interests: Camping, woodworking, family time
Other Racing Interests: Everything off-road
Competition Motto: Always always always be consistent
Rollovers: About two dozen but who’s counting at this point
Favorite Wheeling Destination: Moab, UT
Biography
Brad Lovell has competed professionally in rock crawling for 4 years after partnering with Roger to create Lovell Rock Racing. He lives in Colorado Springs, Colorado. Born in 1976, Brad has been involved with off-roading all his life. His fabrication skills were forged through tinkering with RC cars, bicycles, and woodworking at a young age. His free time is filled with his passions; designing, building, and testing his off-road vehicles. When he is not at rock crawling events, Brad can be found fabricating in the garage, exploring the mountainous back country of Colorado, or spending time with his wife Natalie and their twin boys.
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Roger Lovell
 Driver/Spotter: Roger Lovell
Spottin Vehicle:Fabtech Ford Ranger
Driving Vehicle: Alloy USA Ranger
DOB: 12/20/1973
Hometown: Colorado Springs, CO
Occupation: Engineering
Family Status: Married with a son
Pets: 2 dogs – Ginger & Codi
Daily Driver: 1999 F-250
Years Off-Roading: 17
Superstitions: Got to wear the lucky britches!
Other Interests: Family, home improvement
Other Racing Interests: Desert racing, drag racing
Competition Motto: Be safe and have fun
Rollovers: Not as many as Brad but more painful
Favorite Wheeling Destination: Moab, UT
Biography
It is said that Roger can see the line up the rocks when others can’t. True or not, his spotting capabilities have excelled the team to many 1st place finishes. He, along with the rest of the team, lives in Colorado Springs, CO. Roger was born in 1973 and has experienced the same lifelong devotion to off-roading as his brother, Brad. Roger has become extremely knowledgeable in vehicle handling characteristics and field repair. He is a registered professional structural engineer and provides technical support for vehicle design and maintenance. Much like Brad, Roger fills his free time with building and testing off-road vehicles, camping, and enjoying the company of his wife Hallie and son Parker.
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Natalie & Hallie Lovell
 Both Natalie (Brad’s wife) and Hallie (Roger’s wife) provide active support. They help manage the team by contributing to marketing materials, providing media coverage, and planning travel. Both became involved in the sport through their husbands and enjoy participating. Natalie has driven in regional rock crawling events and has assisted with event promotion. Their help during events watching competitors and courses provides the team with superior strategy.
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Lovell Team Stats
 Rookie Season: 2004
Championships:
2007 XRRA National Champions
2007 WE-Rock Pro Modified Champions
2006 UROC Pro Modified Champions
Supercrawl IV World Champions
2005 UROC Pro Modified Champions
2004 UROC Extreme West Champions
Event wins: 14
Event 2nd Place: 10
Event Podium finishes: 28
For a complete spreadsheet of Lovell Rock Racing Statistics click here.
2004
UROC Extreme Series Event 1
St George, UT" April 6
1st Place
UROC Extreme Series Event 2
Cougar Buttes, CA" June 4
1st Place
UROC Extreme Series Event 3
Cedar City, UT" Aug. 28
1st Place
UROC Extreme Series Event 4
St George, UT" Sept 10
1st Place
UROC Series Points Standing
Sept. 10
1st Place
UROC SuperCrawl III
Salt Lake City, UT" Oct 14
2nd Place
2006
UROC Pro-Nationals Series Event 1
Phoenix, AZ" May 13
1st Place
UROC Pro-Nationals Series Event 2
Cedar City, UT" May 27
2nd Place
UROC Pro-Nationals Series Event 3
Salt Lake City, UT" July 30
1st Place
UROC Pro-Nationals Series Event 4
Farmington, NM" Sep. 30
1st Place
WE Rock Round 1
Globe, AZ" April 8
3rd Place
WE Rock Round 4
Donner, CA" August 27
2nd Place
UROC Pro-Nationals Points Standing
August 27
1st Place
2008
XRRA Event 1 (Rig 232, Brad, driver, Mark Hayward, Co-driver)
Moab, UT" Mar. 22
1st Place
XRRA Event 1 (Rig 32, Roger, Driver, Mike Foster, Co-driver)
Moab, UT" Mar. 22
1st Place
WE Rock Pro Event 1
Perris, CA" Apr. 13
1st Place
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2005
UROC Pro-Nationals Series Event 1
Salt Lake City, UT" April 9
2nd Place
UROC Pro-Nationals Series Event 2
Phoenix, AZ" May 14
3rd Place
UROC Pro-Nationals Series 3
St George, UT" June 18
1st Place
UROC Pro-Nationals Series 4
Portland, IN" July 9
2nd Place
UROC Pro-Nationals Series 5
Vernal, UT" August 13
2nd Place
UROC Series Points Standing
August 13
1st Place
UROC SuperCrawl IV
Las Vegas, NV" October 30
1st Place
WE Rock Round 2
Moab, UT" March 19
3rd Place
2007
WE-Rock Round 1
Henderson, NV
2nd Place
WE-Rock Round 2
Globe, AZ
3rd Place
XRRA Race 1
Moab, UT
7th Place
XRRA Race 2
Cortez, CO
DNF
XRRA Race 3
Colorado Springs, CO
5th Place & DNF
WE-Rock Round 3
Goldendale, WA
3rd Place
WE-Rock Round 4
Donner, CA
1st Place
XRRA Race 4
Cortez, CO
3rd Place & 25th Place
UROC Rockcross #1
Salt Lake City, UT
2nd Place
WE-Rock 2007 Grand Nationals
Houston, TX
11th Place
XRRA 2007 National Championship
Colorado Springs, CO
1st Place
UROC Rockcross #2
Pomona, CA
1st Place
UROC Rockcross #3
Phoenix, AZ
1st Place
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What Makes a Winning Team?
What are the elements that create a winning team? There are a variety of answers, but for the Lovell brothers, they are family support and passion. Unlike many teams at the Pro National level, Brad and Roger Lovell did not come from a racing background. Before their team debut in 2004, the brothers spent more than a decade 4-wheeling in Colorado and Utah. They grew up with their father at the wheel of a Ford Bronco exploring the expansive Colorado backcountry.
On May 26th, 1992, at an age of 15, Brad took possession of a shinny 1988 Extra Cab Ford Ranger as a gift from his father. Gone were the days of sleds, bikes, and radio controlled cars. Brad realized a lot of modifications were needed to keep up with Roger’s already lifted Bronco II. He spent two months getting permission from his parents and saving money. Then, under the guidance of Roger, he installed a lift kit on the Ranger. Two years later the Ranger received a bigger lift kit and larger tires. The brothers were learning what worked and what did not. When rockcrawling was discovered, and during the years of wild evolution that followed, the pair stood their course and slowly changed their vehicles to handle the new terrain. Finally, in the fall of 2003, Brad took the plunge and (again under the guidance of Roger) turned his Ranger into an all out competition rockcrawler. In the minds of the Lovells it is still the same vehicle but not many of the parts in use today are from the original. In 2006, the team will retire the outdated body style and work with Ford Motor Company to update it into a 2006 Ranger. Who would have thought that this once stock Ranger would live such a full life?
It was not written in stone, however, that the Lovells would end up at the cutting edge of rockcrawling. Many nights and weekends have been spent crafting and maintaining the truck. “Finding time to compete is a lot like building a rockcrawler,” says Roger, “You need to fit 10 lbs of stuff in a 5lb bag!” It is a challenge indeed and an added toil in day to day life. You may wonder why the brothers go through all the effort. “We work hard because we are passionate about it, and you can’t choose your passions. My wife would just assume it cost a little less, but were else can you combine this level of engineering, teamwork, and excitement?”
Many fans wonder why Brad, as the younger brother, got to be the driver. “Let’s just say that I am a little more of an aggressive driver,” Brad replies, “I have rolled on dozens of occasions. Roger never rolled once in 16 years of recreational 4-wheeling. Believe that? I’m not scared to take the risk of going over and he can read the terrain the best.” The results of the formula are pretty clear as the team has put together multiple winning seasons. Roger, now seated in a first class rock racer has pushed the limit himself while maintaining the Lovell cool.
Watch for more from the brothers as they strive to maintain their edge in the WE-Rock Pro Modified Class.
First Published 12/7/05 at www.uroc.com
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